AutotraderJohn st.Role: ADFeb, 2010
         
            
To update the Autotrader image from an “old and dusty” print brand to a modern website, we came up with a way to promote the site to a younger audience. People uploaded videos explaining why they hated their old cars. The winner had their car sent off a cliff and money towards a newer car. Media: Webbys, strategy 
        


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