I lead Leo Toronto's Creative Innovation team, a small group of creative technologists working on AI, creative tech and new ways of making the work.
To update the Autotrader image from an “old and dusty” print brand to a modern website, we came up with a way to promote the site to a younger audience. People uploaded videos explaining why they hated their old cars. The winner had their car sent off a cliff and money towards a newer car. Media: Webbys, strategy