I lead Leo Toronto's Creative Innovation team, a small group of creative technologists working on AI, creative tech and new ways of making the work.
Less than 10% of people in advertising are over 50. For Leo's 90th birthday and our 2025 Agency of the Year entry, we launched The Broccolator, a mock AI filter that gives anyone the broccoli haircut and takes years off their look. The hair changes were made with generative AI. The film plays it straight as a tech launch, from the training data and the investors to The Broc-o-Bob app at the top of the App Store chart.
I came up with the original idea and built it out with the Leo Toronto team. Leo Toronto was named Silver Agency of the Year at Strategy's 2025 Agency of the Year awards.