The idea for this came from the description of RunwayML's own software, "bringing the power of AI to your creative projects." Making their Brand Identity using their own software would only make sense. Each letter was a separate GAN trained on a combined 15,862 different letters. The resulting logotype would be the first never to look the same twice.

In early 2020, the original concept was presented, and I was given the compute power necessary to make it. Ultimately, they didn't end up using it, but I remain proud of it.

Client: Runway | Role: Designer | Year: 2020