Adam Pickard
Interdisciplinary Art Director

Click to only see: Advertising, TV, Print, UX/UI or Object Design.

To update the Autotrader image from an “old and dusty” print brand to a modern website we can up with a way to promote the site to a younger audience. People uploaded the videos explaining why they hated their old cars. The winner had their car sent off a cliff and money towards a newer car. I worked on the initial idea and set the style of the art direction.

Role: Art Director
Copywriter: Chris Booth