To update the Autotrader image from an “old and dusty” print brand to a modern website, we came up with a way to promote the site to a younger audience. People uploaded videos explaining why they hated their old cars. The winner had their car sent off a cliff and money towards a newer car. I worked on the initial idea and set the style of the art direction.
Role: Art Director
Copywriter: Chris Booth
Client: AutoTrader.ca